People
Learning, coaching, leadership and individual development.
The MAX Potential Project
Build the conditions
for people to develop.
The MAX Potential Project is the parent organization connecting people, programs, and opportunities through a shared commitment to purposeful development. We help people and organizations learn, adapt, and grow.
Where we focus.
Programs
Designing experiences and environments that support meaningful progress.
Organizations
Aligning people, priorities, systems and practice.
Opportunities
Building partnerships, exploring ideas and bringing new initiatives to life.
A current opportunity · Recreation departments
A better basketball season starts with the people shaping it.
Volunteer coaches need practical support. Families need clear expectations. Program leaders need an approach that fits their community, courts, staff, and season.
We’re opening conversations with recreation departments about coach preparation, player-development pilots, and program support—starting with what is already working and where help would be useful.
The approach
An approach to
purposeful development.
See the current environment, design what comes next, build the conditions that support it, put them into practice, and keep growing from what you learn. A shared way of thinking that can be applied across different people, programs, and environments.
See the full approachSee the current environment
What exists today, and why.
Design what comes next
The next meaningful step.
Design the environment
Conditions that support it.
Put it into practice
Routines people actually use.
Continue growing
Learn from evidence and adjust.
Ideas put into practice.
The Project’s work takes different forms—from operating programs to organizational collaborations and developing new tools.
Operating initiative
MAX Potential Basketball
A real-world application of our development approach through basketball programs, coaching, and player development.
Explore the basketball initiativeMPBC runs basketball programs on its own site. Project partnerships begin with a separate conversation about your organization’s needs.
See where the work standsStart a conversation
Tell us what you’re building.
Whether you’re developing people, improving a program, exploring a partnership, or working through an organizational challenge, we’d like to understand what you’re trying to accomplish.
Start a conversationInsights & resources
Thinking from the work.
Tool
Six Questions for Reviewing Your Program
A one-page review of whether the setting you lead is helping people develop. Use it on your own or with your staff.
Use the six questionsExample · our own program
When development depended on one coach’s memory
How a short-staffed, schedule-dense season turned player development into a shared system, and what that has not yet shown.
Read the accountThe story behind the Project
Experience.
Purpose. Perspective.
Tahj Holden’s perspective draws on life as a parent, player, coach, and former financial advisor—experiences that each, in different ways, centered on helping people make decisions and grow.
The Project grew from loss, reflection, and a question that continues to guide the work: how do we create environments that help people grow?